From the beginning with Taxi for Email
Back in the early days, when modular email was first taking shape, we were among Taxi for Email’s earliest customers and design system developers. We worked directly with the original team in London—reporting edge cases, beta-testing early features, and helping shape some of the core syntax and modular rules that made the platform special in its prime.
When platform innovation stalled after acquisitions, we watched teams we cared about get trapped in technical debt. We built Alpaco because we’ve lived and breathed Taxi’s code for a decade—and we knew marketing teams deserved a modular home that carries their exact design systems forward with zero rebuild cost.