The Professional Email Builder for SAP Emarsys Teams

Eliminate block editor restrictions and brittle personalization token errors. Design modular, automated campaigns with an Email Design System in Alpaco and sync them to SAP Emarsys with total creative control.

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ARCHITECTURAL COEXISTENCE

SAP Emarsys Automation Meets Alpaco Production

SAP Emarsys delivers intelligent omnichannel customer engagement with pre-built vertical Tactics and automated journey workflows. But marketing teams looking to maintain strict multi-brand design fidelity often find the default block editor difficult to scale.

Alpaco provides the dedicated upstream email production studio that SAP Emarsys teams need. Designers establish modular design systems and responsive grid layouts. Marketers assemble on-brand emails in minutes — with complete creative freedom and absolute certainty in the email design system.

Creative Freedom with Design System Certainty

Template engineers have complete creative freedom to build custom HTML and Emarsys Syntax / Scripting modules during setup. Once in the Email Design System, daily campaign creators are fully alleviated from HTML — assembling layouts with drag-and-drop ease and 100% brand certainty.

Support for Email Templates & Content Blocks

Create and sync modular assets across Emarsys block-based email templates and reusable content blocks for automated Tactics.

Zero Data Exposure

Alpaco operates strictly upstream in the production layer. No access to contact lists, segment data, or sending credentials — your sensitive Emarsys contact databases remain untouched.

Alpaco Hub Alpaco Platform
❖ Design System Setup HTML / EMARSYS SYNTAX / SCRIPTING
▦ Modular Drag & Drop NO-CODE
▣ Dynamic Personalization CERTAINTY
SAP Emarsys SAP Emarsys
✔ Block-Based Email Templates COMPILED
❖ Reusable Content Blocks SYNCED
⚡ Automation Tactics FORMAT SAFE
Compiling
// 1. VISUAL SETTINGS
$First_Name$ Fallback: 'Valued Customer'
Show Loyalty Perk If: $Loyalty_Status$ == "Active"
Predict_Recommendations
// 2. PRODUCTION SAP EMARSYS HTML
  <table role="presentation">
    <h2>Welcome back, {{ contact.1 }}!</h2>
    <!--#if contact.3 == "VIP" -->
      <p>Your VIP tier gives you free express shipping.</p>
    <!--#endif -->
  </table>
ENGINEERING INTEGRITY

Bulletproof Code Optimized for SAP Emarsys

Alpaco compiles clean, responsive HTML formatted specifically for the SAP Emarsys email delivery infrastructure and automation center.

Full Personalization Support

Native compatibility with Emarsys contact field placeholders, ESL scripting, and conditional blocks.

Field ID Mapping

Connect your Emarsys contact fields and relational database tables directly within the Alpaco editor.

Rapid Iterations

Track versions in Alpaco and push updates to SAP Emarsys Email Templates in one click.

HOW IT WORKS

From Setup to 1-Click Sync in 4 Steps

Connect once, design with brand guardrails in Alpaco, and sync directly into SAP Emarsys.

01

Connect Emarsys via API User (WSSE)

One-Time Setup

Link your Alpaco workspace to your SAP Emarsys account to enable direct, automated template synchronization.

Prerequisites: Emarsys API Suite User (API Username and API Secret for WSSE authentication created in Admin > Internal Services), and a 1-time assisted setup with Alpaco Customer Success. View Emarsys docs →
02

Build Your Master Templates

Design brand-governed templates in Alpaco with modular blocks, Outlook-safe styling, and dynamic Emarsys personalization tokens.

03

Draft & QA in the Lobby

Marketers assemble emails using locked modules and Emarsys personalization tokens without coding, checking layout fidelity in Review mode.

04

1-Click Direct Export to Emarsys

Push assets directly to Emarsys under Content > Email Templates—ready for Automation Center programs and broadcast campaigns.

BENEFITS

Built for High-Velocity SAP Emarsys Campaigns

Eliminate fragile copy-paste workflows and empower your marketing and CRM teams with brand-locked agility.

Email Design Systems

Brand-locked modular components

Smart Token Generation

Automated personalization syntax

Direct 1-Click Sync

Emarsys Email Templates

Contact Database Safe

Dynamic lookups & fallbacks

Automation Center Ready

Pre-built tactics & campaigns

Zero Copy-Paste Friction

No broken HTML or syntax errors

Stop fighting rigid block editors. Start scaling with Alpaco.

See how leading brands design modular, brand-locked email systems and sync them to SAP Emarsys in one click.