Absolute Governance for HQ,
Total Autonomy for Teams
Managing complex email production across global brands, regional branches, and agency partners shouldn't feel like herding alpacas. Segment your organization into secure, isolated workspaces while maintaining a locked, central Source of Truth.
Master tag
For content only HQ should create or controlWhen you tag a template, block, or merge tag as Master, it becomes exclusively owned by HQ. Teams see the result — they cannot access, edit, or replicate these elements.
The Master Tier: Where your brand's rules are written
The Master tier is about the core assets only HQ should own: legal footers, controlled rollout modules, global brand tokens, and locked sending accounts that local teams should never touch.
HQ-exclusive, cascades automatically
Master content originates only at HQ and cascades into every team's workspace. Teams can see and use what's relevant, but cannot create, edit, or replicate it.
Controlled rollouts & testing
Use Master scope to safely develop and test new modules, email structures, or merge tag systems at HQ before releasing them globally or to specific teams.
Broadcast with confidence across the entire herd
Brand consistency shouldn't be a manual distribution nightmare. By tagging an module or an input as Global, it becomes instantly available to every regional team and workspace in your company.
Shared blocks, inputs & merge tags
Approved seasonal banners, shared input groups, brand-wide merge tags, and shared ESP connections are published to the org library — ready for any team to use.
Available to all — enforced on none
Unlike Master, Global assets aren't pushed by force. Teams adopt what they need from the shared library and adapt within the scope HQ approves.
Global Push Manager
DACH
Nordics
UK & IE
North America
+10
More
New Global Component Ready
VIP Early Access Countdown Block
DACH eCommerce Team
Nordics Retail Team
Give local teams the freedom they need to thrive
Every branch, regional market, or agency operates inside its own isolated sandbox. Because audience segments and merge tags are tied directly to your ESP, assigning an ESP connection to a team automatically provisions their approved segments and tags — keeping targeting isolated with zero crossover or clutter.
Team-scoped everything
From localized templates and modules to regional campaigns, custom merge tags, and team-specific ESP sender accounts — every layer of production can be locked to a team's own sandbox.
ESP-assigned audience segments
Segments and dynamic merge tags are tied directly to your ESP accounts. When you assign an ESP connection to a team, all corresponding audience segments and tags automatically follow — ensuring local teams only target their approved audiences.
Agencies & partners, fully isolated
Invite external agencies into a restricted sandbox. They get their own ESP connections, templates, and campaigns — and nothing from other teams leaks in.
Granular Control Down to the Pixel
Enterprise governance baked into every layer of email production — across every scoped level.
Templates
Master Scaffolding & Local Layouts
Blocks
Master Locks, Global & Custom Modules
Input Groups & Fields
Field Locks & Role-Based Edit Rules
Merge Tags & Segments
ESP-Linked Tokens & Target Audiences
Agency Sandboxes
Restricted Partner Access & Data Isolation
Workspaces
Multi-Brand Partitioning & Regional Teams
ESP Sender Accounts
Assigned Endpoints, Segments & Tokens