The Professional Email Builder for Oracle Responsys Teams
Eliminate fragile HTML documents and complex RPL scripting bottlenecks. Design modular, high-volume campaigns with an Email Design System in Alpaco and sync them to Oracle Responsys with total creative control.
Oracle Responsys Scale Meets Alpaco Production
Oracle Responsys powers high-volume, cross-channel customer engagement for the world’s largest enterprise brands. But developing and maintaining responsive email designs with complex RPL logic in Responsys can become a technical bottleneck for marketing teams.
Alpaco provides the dedicated upstream email production studio that enterprise Responsys teams need. Designers establish modular design systems and responsive grid layouts. Marketing teams assemble on-brand emails in minutes — with complete creative freedom and absolute certainty in the email design system.
Creative Freedom with Design System Certainty
Template engineers have complete creative freedom to build custom HTML and RPL (Responsys Language) modules during setup. Once in the Email Design System, daily campaign creators are fully alleviated from HTML — assembling layouts with drag-and-drop ease and 100% brand certainty.
Support for Message Documents & Content Modules
Create and sync enterprise email assets across Responsys HTML Message Documents and Content Library modules for Program journeys.
Zero Data Exposure
Alpaco operates strictly upstream in the production layer. No access to profile lists, contact data, or sending credentials — your sensitive Oracle Responsys tables remain untouched.
Alpaco Platform
Oracle Responsys
<h2>Hello ${FIRST_NAME}!</h2>
<#if TIER_LEVEL == "GOLD">
<p>You have unlocked Gold VIP status.</p>
</#if>
</table>
Bulletproof Code Optimized for Oracle Responsys
Alpaco doesn't just export plain HTML. Every template is fully optimized, personalized, minified, and ready-to-send — built specifically for the Oracle Responsys sending infrastructure.
Full Personalization Support
Native compatibility with Responsys Personalization Language (RPL), profile table fields, and conditional directives.
Profile Extension Mapping
Connect your Responsys profile extensions and supplemental data tables directly within the Alpaco editor.
Rapid Iterations
Track versions in Alpaco and push updates to Responsys Content Library in one click.
From Setup to 1-Click Sync in 4 Steps
Connect once, design with brand guardrails in Alpaco, and sync directly into Oracle Responsys.
Connect Responsys via API User Credentials
One-Time SetupLink your Alpaco workspace to your Oracle Responsys account to enable direct, automated Content Library synchronization.
Build Your Master Templates
Design brand-governed templates in Alpaco with modular blocks, Outlook-safe styling, and dynamic Responsys RPL variables (e.g., ${FIRST_NAME}).
Draft & QA in the Lobby
Enterprise teams build emails using locked brand modules and dynamic RPL data lookups without touching source code, checking responsive renders in Review mode.
1-Click Direct Export to Content Library
Push assets directly to Oracle Responsys under the Content Library—immediately accessible in Orchestration Programs and Campaign Designer.
Built for High-Velocity Oracle Responsys Campaigns
Eliminate fragile copy-paste workflows and empower your marketing and CRM teams with brand-locked agility.
Email Design Systems
Brand-locked modular components
Smart RPL Generation
Automated personalization syntax
Direct 1-Click Sync
Responsys Content Library
Profile Table Safe
Dynamic lookups & fallbacks
Program Ready
Automated multistage programs
Zero Copy-Paste Friction
No broken HTML or syntax errors