One Master Campaign,
Every Market in Sync
Scale global email campaigns without the chaos of endless copy-pasting. Lock campaign layouts at HQ while regional marketers translate copy, adapt pricing, and review manually, through external TMS, or with AI assistance.
Continuous Sync
Layout & Scaffolding SyncedMaster updates cascade down automatically to all market editions without rigid revision bottlenecks. Simultaneously, each locale retains complete autonomy to create, customize, and add their own content.
German (de-DE)
French (fr-FR)
Japanese (ja-JP)
Master Changes Sync Instantly — Locales Stay Autonomous
Multi-market email production shouldn't force a compromise between global brand consistency and local responsiveness. Alpaco decouples core design scaffolding from regional content layers, allowing headquarters to orchestrate campaigns globally while giving domestic teams freedom to adapt.
Continuous Master Syncs — No Revision Bottlenecks
When design leaders refine layout frameworks, update hero visuals, or roll out global regulatory disclaimers, modifications inherit instantly across every target market—eliminating repetitive template maintenance and coordination delays.
Empowered regional storytelling
In-market marketers are never restricted to simple text replacement. Field teams have full creative latitude to append regional modules, introduce domestic product highlights, and adapt promotional messaging to local buyer expectations.
Non-destructive merging with safety guardrails
Upstream updates merge seamlessly alongside local enrichments without overwriting custom work. Distributed teams work with absolute peace of mind, backed by the ability to restore their canvas to the central baseline at any moment.
Translate entire campaigns — with AI, manually, or external TMS
Email campaigns aren't lists of isolated strings; they are carefully orchestrated narratives. Because no single approach fits every campaign deadline or market need, Alpaco provides three distinct translation paths—each balancing speed, creative control, and enterprise governance, while strictly safeguarding character budgets, merge tags, and HTML code.
Validation & design rules
Design rules and validation rules like character limits are continuously enforced. Target copy stays within designated layout boundaries, preventing text overflow, awkward line wrapping, or distorted templates.
HTML stays intact
Inline styles, typography formatting (<bold>, <span>),
anchor links, and table
layouts remain completely preserved, guaranteeing flawless email client rendering without code
breakage.
Merge tags & dynamic tokens stay true
Personalization variables like {{first_name}}, {{points_balance}}, and
tracking
parameters are strictly locked byte-for-byte. Tokens are never translated, re-cased, or corrupted.
AI
Use our built-in AI translator for instant translationsReads the entire email and translates it as a whole, not each individual string separately.
Uses your tone of voice defined in your organization settings.
EN
Master
DE
FR
JA
Manual
Translate each locale's manually while still keeping master contextGive translators and copywriters a centralized in-platform workspace to craft and refine localized messaging directly within the visual email layout. Compare side-by-side with the master email to preserve narrative intent, with zero copy-pasting.
EN
Master
DE
External TMS
Connect with Phrase TMS or your enterprise translation systemPush campaign strings directly into Phrase TMS via open APIs. Translators work within their familiar CAT tools with Translation Memory and Glossary locks, streaming approved copy back into each locale with zero manual CSV exports.
EN
Master
DE
Pending
JA
Pending
Summer Launch — Comment Approvals
Each market moves at its own pace without stepping on anyone
Local teams translate copy, adjust pricing, and adapt imagery in isolated working spaces. The German team's edits stay in German, reviewers in France work unhindered, and threaded comments highlight exactly what requires approval before send.
Isolated market workspaces
Every locale operates inside an independent sandbox. Regional marketers iterate and fine-tune without the risk of overriding or colliding with neighboring market campaigns.
Targeted comments needing approval
Reviewers leave threaded feedback directly on headlines, discounts, or legal footers. Comments are flagged as requiring approval, ensuring sign-offs are clear without stalling overall progress.
Dialects are not interchangeable and neither are your markets
Alpaco powers authentic IETF BCP-47 dialects so spelling, dates, and currencies stay native to each market. Pre-select your core languages once and new campaigns launch instantly with zero repetitive setup.
IETF BCP-47
Differentiate en-GB from en-US, es-MX from
es-ES,
or pt-BR from pt-PT. Protect brand credibility with native spelling
(favourite vs. favorite), regional date syntax (DD/MM vs. MM/DD), and localized
currency symbols.
Pre-selected languages
Establish your brand’s core operating markets once in organization settings. Whenever a team member drafts a new campaign, your primary locales are already staged and verified—preventing accidental omissions.
Select from standard BCP-47 locales or register custom regional tags (e.g. “es-419”, “fr-BE”)
Granular Control Across Every Market Layer
Enterprise multi-market governance baked into every template, block, and input field.
Non-Destructive Syncing
Upstream master updates merge safely without overwriting local customizations
Protected Code & Tokens
Translators only touch copy—HTML formatting, inline styles, and merge variables stay locked
Isolated Market Sandboxes
Independent regional sandboxes prevent accidental crossover and campaign collisions
IETF BCP-47 Dialects
Authentic regional dialects preserve native spelling, date syntax, and currency symbols
Conditional Locale Logic
Dynamic rules swap, reorder, show, or hide components based on target market tags