The Enterprise Email Builder for Salesforce Teams

Eliminate production friction and fragile AMPscript errors. Design modular, data-driven campaigns with an Email Design System in Alpaco and sync them to Salesforce Marketing Cloud with total creative control.

Alpaco Video Walkthrough

SEAMLESS COEXISTENCE

Salesforce Journey Orchestration Meets Alpaco Production

Salesforce Marketing Cloud is the enterprise juggernaut for customer journeys, Data Extensions, and massive send volume. But creating responsive emails in Content Builder is notoriously slow and fragile. Alpaco acts as your dedicated upstream production engine: developers retain full creative freedom to engineer modular HTML and AMPscript during setup, while daily marketers are completely alleviated from code — building on-brand campaigns with speed and absolute certainty.

Creative Freedom with Design System Certainty

Template engineers have complete creative freedom to build custom HTML and AMPscript modules during setup. Once in the Email Design System, daily campaign creators are fully alleviated from HTML — assembling layouts with drag-and-drop ease and 100% brand certainty.

Support Across Multiple SFMC Message Formats

Create and sync modular assets across multiple Marketing Cloud formats — including complete Email Templates, reusable Content Blocks, and Code Snippets for consistent cross-journey storytelling.

Zero Data Exposure

Alpaco operates strictly upstream in the production layer. No access to customer PII, subscriber lists, or sending credentials — your sensitive Salesforce Data Extensions remain untouched.

Alpaco Platform

❖ Design System Setup HTML / AMPSCRIPT

▦ Modular Drag & Drop NO-CODE

▣ Dynamic Personalization CERTAINTY

Marketing Cloud

✔ Content Builder Library COMPILED

❖ Reusable Content Blocks SYNCED

📄 Reusable Code Snippets FORMAT SAFE

Compiling

// 1. VISUAL SETTINGS

Recipient Variable

AttributeValue("FirstName") Fallback: 'Valued Member'

Conditional Display

Show Rewards If: tier == "Platinum"

Data Extension Lookup

Lookup("Rewards_DE")

// 2. PRODUCTION SFMC HTML + AMPSCRIPT

%%[
  VAR @fname, @tier, @pts
  SET @fname = AttributeValue("FirstName")
  SET @tier = AttributeValue("Loyalty_Tier")
  SET @pts = Lookup("Rewards_DE", "Balance", "SubKey", _subscriberkey)
  IF Empty(@fname) THEN SET @fname = "Valued Member" ENDIF
]%%
  <table role="presentation">
    <h2>Welcome back, %%=v(@fname)=%%!</h2>
    %%[ IF @tier == "Platinum" THEN ]%%
      <p>Balance: %%=v(@pts)=%% pts</p>
    %%[ ENDIF ]%%
  </table>

ENGINEERING INTEGRITY

Bulletproof Code Optimized for Salesforce

Alpaco doesn't just export plain HTML. Every email is fully optimized, personalized, minified, and ready-to-send — built specifically for the Salesforce Marketing Cloud sending infrastructure.

Full Personalization Support

Native compatibility with Salesforce AMPscript and Data Extension lookups for dynamic conditionals and personalized content blocks.

Data Extension Mapping

Connect your SFMC Data Extension fields and subscriber attributes directly within the Alpaco editor — no manual variable lookup.

Rapid Iterations

Track changes in Alpaco and push the final version to Content Builder with zero friction. Compatible with multi-Business Unit setups.

HOW IT WORKS

From Setup to 1-Click Sync in 4 Steps

Connect once, design with brand guardrails in Alpaco, and sync directly into Salesforce Marketing Cloud.

Connect SFMC via Installed Package

One-Time Setup

Link your Alpaco workspace to your Salesforce Marketing Cloud instance to enable direct, automated Content Builder synchronization.

Prerequisites: Salesforce Marketing Cloud Installed Package (Server-to-Server OAuth 2.0), Client ID, Client Secret, your tenant-specific endpoint (e.g. mcXXXXXXXX.auth.marketingcloudapis.com), and a 1-time assisted setup with Alpaco Customer Success. View Salesforce docs →

Build Your Master Templates

Design brand-governed templates in Alpaco with modular blocks, Outlook-safe styling, and dynamic SFMC AMPscript variables (e.g., %%=v(@firstName)=%%).

Draft & QA in the Lobby

Marketers assemble emails, content blocks, or code snippets using locked modules without writing code, with built-in Review mode to QA rendering before sync.

1-Click Direct Export to Content Builder

Push assets directly to Salesforce under Content Builder—instantly ready for Journey Builder campaigns, with effortless 1-click re-exports whenever updates occur.

BENEFITS

Built for High-Velocity Salesforce Campaigns

Eliminate fragile copy-paste workflows and empower your marketing and CRM teams with brand-locked agility.

Email Design Systems

Brand-locked modular components

Smart AMPscript Generation

Automated personalization syntax

Direct 1-Click Sync

Content Builder templates & blocks

Data Extension Safe

Dynamic lookups & fallbacks

All Formats Supported

Email templates & Content Blocks

Zero Copy-Paste Friction

No broken HTML or syntax errors