The email creation platform
your
whole team can trust
Built for enterprise governance and total design flexibility. Empower your team to create on-brand campaigns backed by 100% brand guardrails, and optionally connect your own AI through MCP to supercharge your workflow.
Boost Production
Save a ton of time fiddling with editors, cropping images, and handing over campaigns to colleagues within locked brand guardrails.
Stay On Brand
Ensure your emails always look picture-perfect, and adhere to brand guidelines across campaigns, flows, and content creators.
Collaborate Across Teams
Work together with your team or externals to create, iterate, and review campaigns with full governance and localization control.
Integrate With Your Setup
Easily integrate with your existing Email Service Provider, data flows, and other solutions without exposing risks or subscriber PII.
The Ideal Editor
By separating content creation from design, coding, and data modelling, our email creation platform puts control back in the hands of professionals so everyone can focus on what they do best, resulting in lightning-fast production, on-brand designs, fantastic campaigns, and governance working in perfect harmony.
Purpose-Built Workflows for Every Role
Whether you write copy, craft designs, manage governance, or write code, Alpaco empowers your workflow.
Boost Production
With our easy-to-use platform, anyone can create on-brand newsletters in minutes without prior technical knowledge.
Drag & Drop with Ease
Instantly insert modules, toggle checkboxes, and select options from dropdowns, all guaranteed never to break your code or design system.
Smart Media Library
Overview your media assets and reuse them across content bits instead of re-uploading the same image again and again.
Reusable Saved Blocks
Save pre-approved hero banners, product grids, and promo modules to drop directly into new campaigns in seconds without rebuilding from scratch.
Campaign Performance
Pulls send telemetry and component-level link clicks directly from your ESP back into your modules, without storing subscriber PII.
Alfred AI Assistant
Generate high-converting headlines, generate copy variants, and get instant recommendations directly in canvas.
Localization & Multi-Language
Translate, adapt currencies, and localize modular email layouts for global audiences in one click.
Stay On Brand
Rest assured everything is neatly sealed off so nobody can tamper with your design hierarchy or break layout rules.
Email Design System
Define custom template languages and building blocks with zero arbitrary layout restrictions.
Rules Without Limits
Set strict brand constraints for typography, colors, padding, and block combinations so daily users stay on-brand.
Fast Forward Updates
“Fast-forward” older campaigns to instantly inherit the newest template design and layout updates with full traceability.
Image Guardrails & Auto-Sizing
Enforce strict aspect ratios, focal-point cropping, and automated retina sizing so uploaded assets never break your layout or brand rules.
Collaborate Across Teams
Work together with internal teams or external agency partners to compose, iterate, and approve campaigns in record time.
Role-Based Access Control (RBAC)
Built-in workspace roles ensure team members can only edit, review, approve, or export based on their assigned permissions.
Folder Management & Archiving
Manage campaigns with hierarchical folder organization and safe archiving to keep active workspaces tidy without losing history.
Flexible Edit-Locking
Decide between strict single-user locking to prevent collisions, or multi-user editing for real-time teamwork.
Timeline & Version History
Track all edits across emails and templates with version control so you always know what changed and who changed it.
Collaboration & Approval
In-editor chat feedback, teammate tagging, and multi-tier approval sign-offs before ESP dispatch.
Teams & Workspace Governance
Enforce strict role-based access control (RBAC), isolated team workspaces, and zero brand drift.
Integrate With Your Setup
Full control over dynamic data connections and dynamic templating while keeping data secured in your GDPR-safe systems.
One-Click ESP Export
Circumvent the limitations of your ESP editor. Deliver clean, bulletproof HTML directly to your ESP via API integration.
Dynamic Content
Full support for complex dynamic Liquid tags, personalization variables, and conditional logic.
Live Product & Data Feeds
Connect live XML, JSON, and RSS catalogs via REST endpoints to feed real-time pricing and inventory directly into template logic.
Avoid Gmail Clipping
Automated HTML & CSS minification optimized for email clients, drastically reducing the risk of Gmail "Message Clipped" truncations.
Model Context Protocol (MCP)
Eliminate manual copy-pasting from AI chats. Connect AI agents directly into Alpaco via native MCP socket for automated campaign creation and code-drift verification.
CLI
Bring your email templates into your local editor. Pull Liquid and JSON schemas, edit in VS Code or Cursor, and push back safely with zero live production risk.
How Pret Cuts Campaign Production Time by 50% with Alpaco
Pret's marketing team replaced direct CRM HTML coding with Alpaco's modular email design system, slashing hours off build times while delivering hyper-personalized loyalty win-back campaigns across four product categories.
Integrate With Your Existing ESP & Data Flow
Seamlessly connect with leading Email Service Providers and data platforms without exposing security risks.
Braze
HubSpot
Salesforce MC
AWS SES
Iterable
Bloomreach
Adobe Campaign
Customer.io
Oracle Responsys
SAP Emarsys
Marketo
CleverTap
Agillic
Brevo
Klaviyo
Serving Industry Leaders
"Having the ability to customize all elements of our blocks enabled us to design campaigns with the exact design elements that we needed."
"As an agency, working with Alpaco is a real treat. The team is great at communicating, and they really have creating great email at the heart of what they do!"
"Alpaco gives us the best of both worlds: full custom HTML and Liquid templating power, paired with an editor our marketers actually love."
Security & Governance Built-In
Enterprise-grade controls to keep your email production safe, compliant, and fully traceable.
SSO
SAML 2.0 & OIDC
MFA
TOTP & Org Enforcement
RBAC
Granular Permissions
SCIM
User Provisioning
GDPR Compliant
European Data Residency
Audit Log
Full Change History
Frequently Asked Questions
Everything you need to know about building, scaling, and governing your email design system.
An Email Design System organizes your email template into flexible, reusable blocks. Alpaco acts as the operating engine, giving your team drag-and-drop freedom to mix and match components, while strict brand guardrails ensure fonts, colors, and layouts never break.
You sure can! Bring your existing template and the platform can easily make it into a reusable, modular Email Design System. Our team can also help you with that.
Technically no, Alpaco is an add-on to your existing Email Platform (ESP) and doesn't store your customer data. While delivery itself is handled by your ESP, depending on your platform you can pick a segment, schedule the campaign, and trigger the sendout directly from within Alpaco.
Pricing depends on the required addon features and the number of extra image quota needed. Request a demo and we will help you figure out the right combination for you.
Usual setup time takes about a day if you are bringing your own template, or a couple of days if you need us to create one for you. However, this depends on the complexity of your needs.