We are

Making Email Production Fast and Scalable

Based in Copenhagen, Denmark, Alpaco is an independent product-led company dedicated to the craft of email. We built our platform to give ambitious marketing teams the infrastructure they need to scale, without sacrificing design integrity or data complexity.

This is

Why We Built It

In 2021, we founded Alpaco with a singular focus:
to eliminate the frictions in email production.

Before this, I spent years as an email developer, building high-stakes campaigns for major global brands. I didn't just watch the struggle; I lived it firsthand. I spent thousands of hours fighting rigid templates, debugging manual code errors, and navigating endless approval loops between design and legal teams.

I realized that while digital marketing platforms had evolved, Email production workflows was stuck in the past.

We built Alpaco to bridge that gap. We combine the flexibility developers need with the safeguards brand managers require.

Today, we are a dedicated team serving brands, helping them ship better emails, faster, and with zero compromises on design integrity or data complexity.

Filip Bisp,
CEO Alpaco

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Proudly

Serving Industry Leaders

Having the ability to customize all elements of our blocks enabled us to design the campaign with the exact design elements that we needed

Dan Locke

MarTech Product Manager, Pret A Manger

As an agency, working with Alpaco is a real treat, the team are great at communicating, they really have creating great email at the heart of what they do!

Jay Oram

Head of Dev, Action Rocket Agency

Alpaco gives us the best of both worlds - full custom HTML and Liquid templating power, with the guardrails of a drag-and-drop editor to keep the team agile and on-brand

Ben Tweedy

CRM Engineer, Motorway

Join

The Herd

Why an Alpaca?

In the wild, Alpacas are defined by their unity. They move together, protecting the herd from threats.

In the business world, Email Marketing Teams are often the opposite, scattered in silos. Designers, developers, and marketers are forced to work in disconnected tools that don't speak the same language or are limited to the lowest common denominator. Speed creates chaos, and quality gets lost in translation.

We built Alpaco to bring the herd back together.

We understand the friction because we have lived it. We are developers, designers, and marketers with over 25 years of combined experience building campaigns for global brands. We know that email isn't changing, but the way you build it has to.

We built the platform that protects your process, allowing every role to do what they do best, in perfect tandem.

The Alpaco Team 🦙

Company

Get in touch

hello@alpaco.email

44067307