Making Email Production Fast and Scalable
Based in Copenhagen, Denmark, Alpaco is an independent product-led company dedicated to the craft of email. We built our platform to give ambitious marketing teams the infrastructure they need to scale, without sacrificing design integrity, code reliability, or data complexity.
Why We Built It
In 2021, we founded Alpaco with a singular focus: to eliminate the frictions in email production.
Before this, I spent years as an email developer, building high-stakes campaigns for major global brands. I didn't just watch the struggle; I lived it firsthand.
I spent thousands of hours fighting rigid templates, debugging manual code errors for desktop Outlook, copying snippets from messy spreadsheets, and navigating endless approval loops between design, CRM, and legal teams.
I realized that while digital marketing platforms, CI/CD pipelines, and web design systems had evolved dramatically, email production workflows were completely stuck in the past.
We built Alpaco to bridge that gap forever. We combine the deep code flexibility developers need with the locked brand safeguards and visual speed marketing managers require.
Today, we are a dedicated team serving enterprise brands worldwide, helping them ship better emails, faster, and with zero compromises on design integrity or data complexity.
The Strength of the Herd
Why an Alpaca?
In the wild, Alpacas are defined by their unity. They move together, protecting the herd from threats.
In the business world, Email Marketing Teams are often the opposite, scattered in silos. Designers, developers, and marketers are forced to work in disconnected tools that don't speak the same language or are limited to the lowest common denominator. Speed creates chaos, and quality gets lost in translation.
We built Alpaco to bring the herd back together.
We understand the friction because we have lived it. We are developers, designers, and marketers with over 25 years of combined experience building campaigns for global brands. We know that email isn't changing, but the way you build it has to.
We built the platform that protects your process, allowing every role to do what they do best, in perfect
tandem.
The Alpaco Team 🦙
Serving Industry Leaders
"Having the ability to customize all elements of our blocks enabled us to design campaigns with the exact design elements that we needed."
"As an agency, working with Alpaco is a real treat. The team is great at communicating, and they really have creating great email at the heart of what they do!"
"Alpaco gives us the best of both worlds: full custom HTML and Liquid templating power, paired with an editor our marketers actually love."
