The Modular Email Design System for Salesforce Account Engagement
Overcome Pardot template limitations and fragile custom HTML. Design modular, brand-governed email design systems in Alpaco and sync production-ready HML templates directly to Salesforce Account Engagement via API.
Account Engagement Automation Meets Alpaco Production
Salesforce Account Engagement (formerly Pardot) is the premier B2B marketing automation platform for qualifying leads, powering drip campaigns, and closing enterprise pipeline. Yet B2B marketing teams often hit barriers when trying to create modern, responsive email designs within Account Engagement’s legacy layout templates or Lightning email builder.
Alpaco serves as the upstream design system engine for Salesforce Account Engagement teams. Designers lock typography, call-to-action buttons, and responsive grid layouts. B2B marketers assemble high-impact nurture emails and webinar invites in minutes — with total brand compliance and native Handlebars Merge Language (HML) support.
Creative Freedom with Design System Certainty
Template engineers have complete creative freedom to build custom HTML and Salesforce HML modules during setup. Once in the Email Design System, daily campaign creators are fully alleviated from HTML — assembling layouts with drag-and-drop ease and 100% brand certainty.
Support Across Account Engagement Email Formats
Create and sync modular assets across Account Engagement email templates, Engagement Studio automated sequences, and list email broadcasts.
Zero Data Exposure
Alpaco operates strictly upstream in the email creation layer. No access to prospect databases, Pardot lists, or CRM opportunity values — your Salesforce prospect data remains protected inside your Salesforce org.
Alpaco Platform
Salesforce Account Engagement
<h2>Hi {{Recipient.FirstName}},</h2>
{{#if Recipient.Company}}
<p>We have custom benchmark data for {{Recipient.Company}}.</p>
{{/if}}
</table>
Bulletproof Code Optimized for Account Engagement
Alpaco exports production-ready, minified HTML with native Salesforce HML merge fields, built specifically for Account Engagement and Engagement Studio delivery.
Full HML Support
Native compatibility with Salesforce Handlebars Merge Language ({{Recipient.FirstName}}, {{Sender.Name}}), and conditional HML tags.
Prospect Field Mapping
Map prospect, account, and sender merge fields directly within Alpaco with automated fallbacks.
Rapid Iterations
Update templates in Alpaco and sync modifications straight into your Account Engagement template repository in one click.
From Setup to 1-Click Sync in 4 Steps
Connect once, design with brand guardrails in Alpaco, and sync directly into Salesforce Account Engagement.
Connect via Salesforce Connected App
One-Time SetupLink your Alpaco workspace to Account Engagement using OAuth credentials and your Business Unit ID for seamless template synchronization.
0Uv...), and a 1-time assisted setup with Alpaco Customer Success. View Account Engagement docs →
Build Your Master Templates
Design brand-governed templates in Alpaco with modular blocks, Outlook-safe styling, and dynamic Salesforce HML variables (e.g., {{Recipient.FirstName}}).
Draft & QA in the Lobby
Marketers assemble nurture emails using locked modular blocks without writing code, with built-in Review mode to QA rendering before sync.
1-Click Direct Export to Account Engagement
Push assets directly to Salesforce under Pardot Email > Templates—instantly accessible in Engagement Studio programs and list email sends.
Built for High-Velocity Salesforce Account Engagement Campaigns
Eliminate fragile copy-paste workflows and empower your marketing and CRM teams with brand-locked agility.
Email Design Systems
Brand-locked modular components
Smart HML Merge Tags
Automated prospect & sender variables
Direct 1-Click Sync
Pardot templates & reusable snippets
Prospect Field Safe
Dynamic lookups & default values
All Formats Supported
Engagement Studio & list emails
Zero Copy-Paste Friction
No broken HTML or syntax errors