Dynamic Product Feeds,
Full Layout Freedom
Connect any XML, JSON, or Google Merchant catalog directly to your email design system. Map raw fields into first-class Liquid variables, transform product imagery on the fly, and let marketers pick items visually with one click.
<img src="{{ feed.image }}">
<h3>{{ feed.title }}</h3>
<div class="price">
{{ feed.sale_price }}
<s>{{ feed.price }}</s>
</div>
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SAVE
40%
Air Runner Pro
All-weather endurance trail sneaker with responsive cushioning...
Trail Peak GTX
Engineered for rugged alpine trails with Vibram mega-grip outsole, dual-density responsive foam midsole, and weather-sealed mudguard protection.
Total dynamic control of how your products look
Backend catalog feeds are structured for inventory databases, not email layouts. Data arrives unformatted—with uneven title lengths, unrounded decimals, missing attributes, or overly long descriptions. Alpaco gives you complete dynamic control to format, adapt, and visually style every incoming product on the fly, ensuring your email grids render with pixel-perfect consistency every single send.
Text Truncation, Styling & Defaults
Keep product cards balanced and readable. Enforce strict character or word limits with graceful ellipses so titles never wrap awkwardly, harmonize capitalization, and define fallback defaults so missing copy never leaves empty gaps.
Price Rounding & Dynamic Discount Badges
Display prices with clean, conversion-focused styling. Round awkward decimals into sleek whole numbers, apply localized currency formatting, and dynamically calculate and render visual discount badges (like "SAVE 40%") on the fly.
Grid Limits, Sorting & Layout Rules
Control precisely how many products display and in what order. Limit feeds to your exact email grid dimensions, sort products by price or priority, filter out out-of-stock items, and display formatted countdowns or release dates cleanly.
Images automatically fitted and optimized for email
E-commerce feeds are built for product pages, not email templates. Imagery arrives in conflicting aspect ratios, unoptimized file sizes, and without promotional callouts. Alpaco takes over the heavy lifting of fitting product feeds to your email layouts—dynamically cropping, padding, compressing, and compositing badges and overlays at run-time so every image renders flawlessly and loads instantly.
Crop or Pad to Fit Your Grid
Catalog photos come in every imaginable aspect ratio. Choose whether to fill the frame completely with clean edge-to-edge cropping for lifestyle imagery, or add balanced padding so product cutouts are never clipped—keeping your email columns sharp, symmetrical, and distortion-free.
Badges, Logos & Tints
Layer visual elements directly onto product photos at run-time. Automatically composite calculated discount badges and ribbons, stamp brand or partner logos, and apply color tints or contrast overlays to make text pop—all rendered dynamically based on your feed data.
Edge Delivery & Zero Storage Overhead
Transforms execute on Cloudflare's global edge network in milliseconds, automatically delivering lightweight next-gen formats to inboxes with zero hosting burden or server load on your end.
Pick products without leaving the editor
The product picker lives directly inside the Alpaco editor sidebar. Browse and select the items you want, and watch your email grid automatically format and arrange itself with live feed data.
Search across your entire catalog
Full-text search across product titles, categories, and SKU numbers right inside the editor sidebar. No manual scrolling through 40,000 items.
Live data straight from your catalog
Access live inventory, current pricing, stock status, and product details right inside the picker as you design. Everything reflects your actual catalog in real time without stale data or manual syncs.
1-click insertion, zero copy-paste
Check off the products you want and let Alpaco bind imagery, titles, prices, and tracking links directly into your email blocks. No jumping between store tabs or manually copying URLs.
Adaptive grid layouts
Whether you select 1 featured product, a clean 2-column pair, or a 3-product layout, your email grid automatically re-balances without manual template re-coding.
Connect Any Structured Feed or API
Alpaco is format-agnostic. Ingest live Google Merchant XML, JSON REST endpoints, custom ERP schemas, or webhook-triggered catalog streams without proprietary data wrappers.
Google Merchant XML
Standard Google Shopping RSS 2.0 & Multi-Currency Catalog Specs
JSON REST Endpoints
Shopify, BigCommerce, Magento & Headless Inventory APIs
Custom XML & RSS
Article Feeds, Event Listings & Legacy Enterprise Catalogs
Scheduled & Webhook Sync
Automated Polling & Instant Webhook Push Triggers